THE GENDER
PLATFORM
Is an open-source knowledge hub for diverse gender mainstreaming strategies different financial sector actors can use to advance gender equality and inclusion in the ecosystem. It consists of online training, tools, case studies, strategies, and ideas, aiming to generate gender equity knowledge for the financial community and to serve as a global space where we can learn from each other’s experiences and diverse expertise.
About the Gender Platform
The Gender Platform aims to create an innovative and interactive community for its audience and users. We encourage divergent minds to become part of the development of source material and to co-create a more inclusive learning space for mainstreaming gender smart strategies. Here you will find vast updated tools and resources to begin with your gender equality journey; whether through incorporating an equity-based framework in your internal practices, products with a gender perspective or activating a holistic and evidence-based gender lens investing strategy. Together we can move the needle by bringing the concept of gender smart strategies out of the niche and into the mainstream!
Our Mission
Our mission is to work alongside forward-thinking institutions across all sectors to increase diverse women’s entrepreneurship and economic empowerment, by supporting mainstream investors in creating innovative, tailor-made solutions to boost access to capital, to promote diverse women in leadership, to improve gender equity in the workplace, and to enable investors develop and adopt investment strategies with a gender lens, improving financial and social outcomes for all.
We hope to provide the financial sector a resource that guides them into becoming catalytic leaders in practice and to advocate for a more equal and just world for all women, regardless of race, gender identity, socioeconomic status, ethnicity, disability or sexual orientation.
Navigate through The Gender Platform!



Who we are
One of Latin America’s leading organizations committed to the empowerment of women. Their integrated approach offers access to finance, health and educational services, delivered in digital and physical supportive social spaces to foster community-building and equip women with the knowledge and tools to help them reach their full potential.
A leading impact investment firm, providing advisory services to market players regarding the development of their strategies, solutions, and investment vehicles for impact; and building the market for impact investment through the development of information, market intelligence, and alliances.
Pro Mujer and Acrux Partners have teamed up to create a diverse gender mainstreaming platform for different financial sector actors in Latin America. The Gender Platform is made possible by the support of the American People through the United States Agency for International Development (USAID).
Did you know...

That in Latin American companies, the percentage of women at leadership levels represents only 8.5% of board members and 9.2% of top management employees in publicly listed companies?

That having women in leadership roles is fundamental to close the gender gap, as it allows companies to have better policies, programs and strategies to advance towards gender equality?

That diverse workforces support the retention of talent and employee motivation, foster creativity and strengthen financial performance?

That women entrepreneurs feel more comfortable approaching women bank professionals?
Sources: GIIN, IDB, UN Women, V4W

That only 6% of investment fund capital goes to companies led by women, versus 94% that goes to companies led by men?
Did you know...

That in Latin American companies, the percentage of women at leadership levels represents only 8.5% of board members and 9.2% of top management employees in publicly listed companies?

That having women in leadership roles is fundamental to close the gender gap, as it allows companies to have better policies, programs and strategies to advance towards gender equality?

That diverse workforces support the retention of talent and employee motivation, foster creativity and strengthen financial performance?

That women entrepreneurs feel more comfortable approaching women bank professionals?
Sources: GIIN, IDB, UN Women, V4W

That only 6% of investment fund capital goes to companies led by women, versus 94% that goes to companies led by men?
Gender Map
The Gender Map gathers relevant regional gender lens investing data and serves as a benchmark for anyone interested in gender smart investing, portfolio activation, innovative tools to incorporate a gender perspective or redistribution of resources on a global level.
Explore the map to discover case studies, tools and resources in Latin America!
Self-Assessment
The Gender Platform self-assessment and its curated library of existing materials and tools provide a variety of resources to help investors, financial institutions, intermediaries and large-scale private sector companies to understand and navigate the world of investing with a diverse gender perspective as a critical and analytic component of any investment strategy in a practical way. The tools selected in this toolkit provide a variety of useful, accessible and carefully curated strategies and practical tips for not only mainstreaming a gender perspective but understanding the current inequalities of gender and how investors and other key financial sector actors can adequately respond to the prevalent inequities in the region.

This toolkit will:
Guide the regional catalytic financial sector actors on how to apply a diverse gender perspective to their strategies, policies, practices and products.
Allow investors to evaluate their current strategies and financial solutions towards diverse populations of clients and to look inwards to their institutional policies and practices.
Build on the existing knowledge on how gender and other intersecting social, economic, and financial and demographic factors impact financial sector actors’ focus areas.
Help develop smart objectives for implementing commitments with a diverse gender perspective and monitor and evaluate progress and outcomes.
Identify and provide new solutions for the regional actors to redistribute resources to develop efficient and long-term systemic solutions that advance gender equity in Latin America.
This toolkit will:
Allow investors to evaluate their current strategies and financial solutions towards diverse populations of clients and to look inwards to their institutional policies and practices.
Help develop smart objectives for implementing commitments with a diverse gender perspective and monitor and evaluate progress and outcomes.
Guide the regional catalytic financial sector actors on how to apply a diverse gender perspective to their strategies, policies, practices and products.
Build on the existing knowledge on how gender and other intersecting social, economic, and financial and demographic factors impact financial sector actors’ focus areas.
Identify and provide new solutions for the regional actors to redistribute resources to develop efficient and long-term systemic solutions that advance gender equity in Latin America.
Take the quiz
Browse through the Self-Assessment and evaluate your institutional maturity in terms of gender, diversity, equity and inclusion:
Review the sections of the self-assessment and decide whether you want to complete them all or some.
Go ahead! Do it! According to your result we will offer relevant tools and resources to bridge the identified gaps.
Check your result and explore the Gender Toolkit Navigator. Review the selected sections (or any of them!) and select the challenge you feel identified with.
Explore the tools and resources that will help you in your gender mainstreaming.
Contact us if you need more help, information or to learn more about tailored technical assistance sessions.

Gender Toolkit Navigator
This curated library of resources and tools is aimed to help investors, financial institutions, intermediaries and large-scale private sector companies both regionally and globally to activate a holistic, intentional, diverse and evidence-based gender mainstreaming strategy across all operations. It provides useful, accessible and carefully curated tools and practical tips, as well as a set of guiding principles and key questions institutions can start asking themselves about their current status in terms of gender equality while preparing to take their next strategic steps as thought leaders in the ecosystem.


ResourcesResources
Videos
Content-focused grid designs, unique social elements, post-sharing function, author exposure, sticky newsletter.
Trainings
Content-focused grid designs, unique social elements, post-sharing function, author exposure, sticky newsletter.
Glossary
Content-focused grid designs, unique social elements, post-sharing function, author exposure, sticky newsletter.
Contact us
Interested in learning more about how to gender mainstream in your institution?
Willing to share your case study in The Gender Platform?
Do not hesitate to contact us!
