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Section 3 - Communication and advocacy

Our toolkit navigator includes the following guiding symbols to guide audiences in prioritizing resources

IMPORTANT
ToolKit Navigator

ToolKit Navigator

⧫ Beginner: Entry-level tools and step-by-step guides for investors and financial institutions to get started on their gender mainstreaming journeys.
⧫⧫ Intermediate: Intermediate-level tools, strategies, guidelines, and manuals for investors and financial institutions already working with impact-investing frameworks and with a solid understanding of the concepts of gender, diversity, equity, and inclusion.
⧫⧫⧫ Advanced: Advanced-level intersectional frameworks and analytical gender lenses for investors and financial institutions with established GDE&I practices and a strong conceptual understanding of applying a gender lens across institutional activities.

IMPORTANT
<br><br>☆Must read



☆Must read

IMPORTANT
<br><br>*** Key resource for diversifying the gender perspective



*** Key resource for diversifying the gender perspective

Does your institution promote, communicate or otherwise make visible its commitment and best practices in terms of gender equality and inclusion?

Does your institution promote, communicate or otherwise make visible its commitment and best practices in terms of gender equality and inclusion?

Choose your answer

Interested in making your business more inclusive for staff and increasing the institutional accessibility for clients? A communication and advocacy strategy that is sensitive to diversity, equity and inclusion can lead to gender equality, as well as diminishing harmful gender stereotypes. In addition, it can change the work-environment and affirm the full participation of under-represented groups in institutional decision-making. 

Are you a financial institution not yet convinced on why gender-based frameworks are needed? Read through the Inter-American Development Bank’s Evaluation of the Bank’s Support for Gender and Diversity to see what others are doing. An overview of the good practices can be found here

⧫⧫ Intermediate, English

It is always a good opportunity to continue learning from best practices and experiences in the financial ecosystem. This Section 3 will provide a set of tools and guidelines on how to consult target groups in the design of your financial and non-financial services, how to measure representation and why it matters and why passing on good gender practices is essential to becoming a catalytic actor in the region.

Select the challenges you identify with and explore the resources

People to whom our services and products are targeted toward are not consulted in the design process in order to learn better about their specific needs

Challenge:

Are you interested in implementing a project that advances women’s financial inclusion? This GIZ toolkit is a practical How to Guide, which aims at equipping you with the necessary knowledge and measures to approach the topic.

⧫⧫⧫ Advanced, English

Ready to apply design thinking methodology to your communications and design strategies for gender-inclusive products and services? Tool 1 of Lens 3 of the Ilu Toolbox explains why it is important to incorporate a gender perspective in product development and how to achieve this in an optimal way and helps you develop the tools and methods for your market research.

Are you thinking of conducting in-depth interviews in order to identify or understand the real needs of the selected target? Make sure to check out Tool 2 of Lens 3 in the Ilu Toolbox. There you will find all the necessary information!
⧫⧫ Intermediate, English, Spanish

Interested in inclusive design for people who have limited access to technology? Check out Sections 7.1.b and 7.3.a to learn more.

Gender disaggregated data allows not only products and services but marketing, communications and publicity materials to become more inclusive and appealing to different people. See Section 5 in this toolkit to dive deeper into why understanding the different needs of women, men and other populations is important.

Diversity, equity, and inclusion indicators are not used when measuring public-facing materials and the visual representation and content we produce is not equally appealing to racial, gender and ethnic minorities, sexual diversities and/or religious minorities

Challenge:

The Ilu Toolbox Lens 4 Tool 2 is a good starting point into advocacy practices and creating inclusive and non-sexist communication practices across business activities. 

⧫ Beginner, English, Spanish

Not familiar with inclusive language in Spanish? Here are three tools that provide some key language considerations and examples you can start using to communicate inclusively. 

⧫ Beginner, Spanish

Making gender equity, diversity and inclusion as one of your institution's top priorities and sharing that commitment with your business ecosystem is important. Check out the Frontier Incubator’s full strategy here to get you started in turning a policy into an institutional commitment.

Tool 1 of Lens 3 of the Ilu Toolbox is an excellent guide to understanding what to consider and what is needed to start measuring the impact of your institution's actions and strategies.

⧫ Beginner, English, Spanish

Need an accountability framework? Read through how the Generation Equality Forum did it in this case study.

People want to see themselves represented in images they see in the media. There are several great image databases in the market that portray different people in different activities. You can access one comprehensive list here to get started.*
⧫ Beginner, English


*We do not recommend promoting something that does not reflect the realities of your company. However, being invisible in the media is a daily occurrence for many. Understanding diverse representation can help you visualize what equality could look like in your institution and what difference it can make in how people (such as clients and staff) perceive you.

Our Institution does not seek to influence other financial institutions in advancing their gender equality practices and does not offer training, consultancy or technical assistance that aims to move the ecosystem forward

Challenge:

Gender equality is everyone’s business. Actions taken by your institution to incorporate gender perspectives are key to establishing an awareness of gender diversity, equity, and inclusion within the broader business or financial ecosystem, as well as influencing key players to become more accessible and inclusive for everyone. 

Every institution is part of a larger ecosystem and can therefore have an impact in change. Don’t be alarmed that this guide is for entrepreneurs, it has excellent insights on how you might use your unique position of power to influence positive, inclusive change.

⧫ Beginner, English

If you need further information, you can also check the GIZ Women’s Financial Inclusion Toolkit (from page 91 onwards) to see why documenting success stories, lessons learnt and illustrating your learnings is a strategy worth considering in gender mainstreaming in financial sectors. 

⧫⧫⧫ Advanced, English

Representation is key to gender mainstreaming and it is important to consider different voices when advocating for gender equality in your sector.

Interested in going beyond ‘manels’? Check out this UN guide to understanding why diversity broadens perspectives brought into a discussion and creates spaces for engagement and innovation among different viewpoints and experiences.

⧫ Beginner, English

When visiting conferences or traveling for work, whether as an employee or employer, it is important to consider safety for all. This guide can help you toward an organizational approach to LGBT+ mobility and navigate through what needs to be considered in terms of international mobility and risk assessment. 

⧫⧫ Intermediate, English, *** Key resource for diversifying the gender perspective

Explore other sections

1 - Policies

1 - Policies

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2 - Strategies

2 - Strategies

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3 - Communication and advocacy

3 - Communication and advocacy

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4 - Research and knowledge-production

4 - Research and knowledge-production

Learn more
5 - Statistics and data desegregation

5 - Statistics and data desegregation

Learn more
6 - Investing and impact

6 - Investing and impact

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7 - Monitoring, evaluating and learning

7 - Monitoring, evaluating and learning

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8 - Budgeting and other resources

8 - Budgeting and other resources

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9 - Institutional processes and procedures

9 - Institutional processes and procedures

Learn more
10 - Accountability and ethics

10 - Accountability and ethics

Learn more
1 - Policies

1 - Policies

Learn more
2 - Strategies

2 - Strategies

Learn more
3 - Communication and advocacy

3 - Communication and advocacy

Learn more
4 - Research and knowledge-production

4 - Research and knowledge-production

Learn more
5 - Statistics and data desegregation

5 - Statistics and data desegregation

Learn more
6 - Investing and impact

6 - Investing and impact

Learn more
7 - Monitoring, evaluating and learning

7 - Monitoring, evaluating and learning

Learn more
8 - Budgeting and other resources

8 - Budgeting and other resources

Learn more
9 - Institutional processes and procedures

9 - Institutional processes and procedures

Learn more
10 - Accountability and ethics

10 - Accountability and ethics

Learn more
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